Wish to learn how to get more likes on Instagram? Off course. Instagram has many meridians, but Likes are the best way to measure success. You can see likes on your posts, Reels, and other content that tell you how you are doing well.

In this article, we learn how to get likes on Instagram using various tactics, including hashtags, location tags, Instagram contests, adding relevant Instagram captions, adding the QR code on your business card, promoting your account on other social media platforms, and many other tips that will help you to boost your Instagram likes and engagements.

Let’s get started.

How to get more likes on Instagram: 24 Tactics

If you want to get more likes on Instagram, then here are a few things that you need to know. These are the simple ways to increase the number of likes and engage on Instagram posts.

1. Use the right hashtags

Instagram hashtags help you to reach more Instagram users, leading to more likes and Instagram followers. Once you use the hashtag on your post, it will show on that hashtag’s Instagram page. The hashtags make it easy to find you on Instagram.

Use the right hashtags

In this post, Indochino uses the hashtags #indochino #MadeForYou #IndochinoWeddings #WeddingWednesdays to make it easy for users to find them in wedding content.

2. Tag relevant users

Tagging other users on your Instagram posts is an effortless process to enhance the likes. When you tag someone on a post, they will get a notification. They will interact with the post, like it, and share the post.

When you tag people, the post may show in the explore section of the tagged person’s followers. In this way, your Instagram content will reach a longer audience, and you will get more likes.

3. Write compelling captions

Instagram is a visual platform, but the best strategy is to add words to your post. Take your time to write a thoughtful and meaningful caption to describe your post. The instagram likes to use the compelling cations.

For Example, the cloth maker put a lot of work into his product and shared the Story of the product in the caption. Their audience not only sees the visuals but also learns about the process of creation. In this way, you need to add a compelling caption to your post for engagement.

4. Make a Reel

If you do not include the short video content in your Instagram strategy, then start uploading the reels now. Instagram reels are the easiest way to go viral and get more visibility and reach. If you make good Instagram content, you will definitely get better engagement on Instagram.

If you include the reels in your content strategy, that will help you to go viral, as you can deliver quality content on the Instagram App. If you want to stay on top of trends, then upload the trading content early.

Make a Reel

5. Use Instagram Live

Like other social media apps, Instagram launched its new feature, “Live,” which allows users to live stream.
Live streaming is one of the best ways to engage your followers and fans. You can host a live where your Instagram followers can ask questions about your brand, product, or services. In this way, you can get more followers, likes, and engagement.

6. Post good photos

Instagram is a visual social media platform where looks matter. So, people judge your content on the basis of visuals before they acknowledge the products and services. Most of the users focus on the quality of their images. So, you need to post high-quality photos on your IG account, and then you will get more Instagram likes, comments, and shares. Posting good photos is the best way to get an Instagram engagement rate.

Post good photos

You can use powerful editing tools to create the best visual of your content, including LightX, Inshot, Fotor, and Canva. The most important element of the photo is the good Lighting effect, and must be in focus.

7. Variety of Content

Nobody wishes to go to the profile to discover the same type of content, like selfies and food pictures. It does not mean this is bad, but nobody wants to see the same type of content. You need to add a variety of content to your Instagram posts like:

  • Memes
  • Selfies
  • Advertisements
  • Product Pictures
  • Customers Stories

8. Post behind-the-scenes content

Social media is a place where you connect with your fans and create a relationship with your friends and followers to give them a look behind the scenes. In this way, you will get more likes as well as build your brand personality.

It means that you give the chance to how your business runs:

  • Preview upcoming products.
  • Show off your employees.
  • Take them to your office tour.

This type of content is unique and engaging, which helps you to get more likes and Instagram followers.

Post behind-the-scenes content

9. Host a takeover

Instagram Takeover is when someone takes over an account with another account and posts and shares content on behalf of any brand. Anyone can do a takeover; he might be an owner of a business, an influencer, or a top-tier customer.

Instagram Takeover ended when someone from your Instagram followers took over your account and disturbed your daily scheduling.

Ask someone to affiliate with your brand, take over your account, and share the content. This will open your content to a wider audience, and everyone will take over your account and likely share the content

Host a takeover

10. Pin Your Top Comments

In 2020, Instagram allowed you to pin your comments and use them everywhere. Previously, it was allowed only on Instagram Live.

You can pin comments from your fans, customers, and followers and highlight these comments in Instagram posts. You can also pin the necessary information that you have forgotten. The people will see your comments to get entertainment from your posts. In this way, you will get more likes on your account.

Pin Your Top Comments

11. Promote Your Instagram On Other Platforms.

Promote your instagram profile on other social media platforms like Facebook, X, and LinkedIn. Also, share the content with your fans and followers on these social media apps. This will help you generate more likes and followers from these sources.

12. Share posts to your Story

Instagram stories grow massively in popularity and are used by both brands and followers. The stories work in both ways;

  • Through stories, you can engage your followers with your bands and content in the feed.
  • You can add hashtags to your stories to find more new followers.

If you want to enhance your likes, promote your content by adding on the stories. Your post could be visible to more people. Another reason to add stories is to indicate that your profile is active. No one can follow the inactive account, so it means no likes.

Share posts to your Story

Posting stories on instagram is the best method for the Instagram algorithm to keep your content fresh. So you can get more visibility and more engagements.

13. Add Your Instagram QR Code

Now Instagram allows you to create a custom QR code for your profile so that people can easily find out on instagram. The QR code is placed on your business card. You can place your card in an order pocket, stickers, and a shipping box. This is a way to promote your business online and offline.

To create your custom QR code, follow these steps:

  • Go to your Instagram App.
  • Click on the profile icon at the bottom right corner of the screen.
  • Tap on the three dots at the top right corner of the screen.
  • Now, click on the QR Code from the menu.

Add your QR Code to your website and get more likes.

14. Show Off Your Instagram On Your Website

Add your instagram profile to your website, which will help you get likes. Through this, your account will be reachable to your web traffic as well as your customers so that they can connect with you online. You can also post pictures of your brands with the brand hashtags. This is the other method to get more likes.

Show Off Your Instagram On Your Website

15. Use Instagram Shopping

Instagram shopping feature allows brands to sell their product on this platform without leaving instagram. This can help you to gain more followers as you can generate a few sales. With this feature, people can experience the joy of online shopping.
This is a suitable method to sell your product to your followers and get more likes on your instagram profile.

Use Instagram Shopping

16. Learn Form Instagram Insight

Instagram Insight can help you guide you to gain more followers on your account. The analytics are based on your data from your instagram business account.

Learn Form Instagram Insight

Two types of analytics will guide you on what type of content boosts more followers and grows your profile.

Instagram Audience Analytics

Top Locations:

This data allows you to see the top five cities and countries where your followers are located.

Age Range:

Here, you can see the age range of your followers. Instagram breaks down the range 13-17, 18-24, 25-34, 35-44, 45-54, 55-64, and 65+.


The followers are distributed on Instagram by men and women.

Followers Hours:

This will help to see the average time of a day of your followers.

Followers Days

In this section, you can see the days of the week your followers are active.

Individual Post Analytics


These are the actions taken by the followers of your post: visiting your profile, a hyperlink, or using the call/email button on your post. All these activities are tracked and recorded in the analytics.


In this section, you can see the number of new followers that follow you in the post.


Here, you can see how many new accounts reached your post.


Here, you can see how many times the followers view your post. Moreover, you can see where your posts are seen from home, from hashtags, from profiles, and others.


How many unique accounts save your post?


See the number of comments on your post.

By analyzing your Instagram Analytics, you will be able to optimize your content better and get more likes on your Instagram posts.

17. Host a Contest or Gateway

Hosting a contest or gateway is a fantastic way to get more likes and engagement on your profile. So you need to host a contest where you give your followers likes and comments, share your content, and give them a chance to win prizes.

If you plan to host a contest or gateway, then you not only get likes on your Instagram but encourage your followers to increase your reach too.

How to Host a Contest or Gateway?

First, you need to decide the prize based on your niche or the interest of the followers. If you have a brand and wish to give a product as a prize, tickets to an event, or any voucher.

There are the following steps to create a content or gateway:

  • Define a clear theme
  • Select a suitable prize
  • Create an entryway
  • Spread the words like mad or excited

18. Use Location Tags

By using the location tags in your post, you will get more engagement than the post without location tags. This is the best way to gain more likes on your post.

You need to add relevant location tags because more people from your target audience will engage with your content. One important thing is if you have a small local business and want to connect with the people, then you need to use the location tags of your area.

Also, you can use the location in your Instagram Stories. You need to select the location sticker to get it featured on the story location. In this way, you will get more engagement.

Use Location Tags

19. Celebrate Social Media Holidays

Another way to get more likes on your instagram is to celebrate social media holidays. It would help you to create easily new content and share your content with your followers. Social media holidays allow you the chance to get ideas to create content out of the box that your followers want to watch.

Celebrate Social Media Holidays

There are several social media holidays, and you need to focus on all these holidays. Celebrate the holidays, and it can be fun as well as gain more likes on your instagram account.

20. Post consistently

Consistent posting on Instagram will help you to increase your engagement, visibility, and credibility and ultimately get more likes on your posts. Here are some effective tips on how consistently posting helps you get more likes:

  • You must follow the schedule for posting. Decide a calendar to post and choose which type of content you will share.
    Consistency doesn’t mean you have to post daily, and it means posting at a selected time that might be beneficial for you and your Instagram account.
  • Always focus on the quality of your content, not the number of posts. For example, if you share two posts with subpar content, it is better than 100 posts with low-quality content.
  • Schedule your post at which time your targeted audience is more active, and you will get more engagement and likes to your post.
  • Get engaged with your audience by replying to their comments and messages. This method will give a boost to your engagement and likes.
  • Use trending and relevant hashtags within your niche and industry. Hashtags will increase your visibility and give you a wide audience.
  • Collaborate with influencers and run ads to increase likes and engagement.

21. Boost or Promote Your Posts

You can boost or promote your content without going to Facebook Ad Manager and gain more reach. Through this option, you can reach more people with a single post. If your content is engaging, then you will be able to gain more followers who are interested in your content, which means more likes.

Boost or Promote Your Posts

22. Post at the Right Time

Most of the significant factor in posting your content is when most of the audience is active. So you have the chance to get more likes on your post. You need to analyze your analytics to set the time and date when your audience is active and share your content with them at that time to get more engagement.

23. Use Instagram Close Friends For Exclusive Content

The close friend’s feature of instagram allows users to create a list of close friends to share the exclusive content on a daily basis. It is the best way to share the content with your friends and set the privacy of who can get access or not. With the help of an exclusive group of people who can access your content, you will get more likes. To create a list of close friends, go to your instagram account, open your profile, tap on the three dots, select Close Friends, and add your friends.

Use Instagram Close Friends For Exclusive Content

24. Follow Online Trend

One of the best ways to attract more likes on Instagram is to follow the updated trend on your Instagram. To ensure the followers are up-to-date in your niche.

There are two common ways to follow the new trends:

  • Follow Influencers.
  • Use Google Trend

Influencers know what is important in your niche, so choose the most popular influencers and follow their posts.

Google Trend is a keyword research tool to sort out the latest trends.

Frequently Asked Questions:

Can I use the hashtag in my post on Instagram?

Yes, you can use hashtags in a single post up to 30 because these will help to enhance the visibility of your content to a wider audience.

How Can I optimize my profile to get more likes?

While optimizing your profile, you need to focus on these things: upload a clear profile picture and write an engaging bio that reviews your personality or brand.

Should I buy Likes on my Instagram Account?

No, it is not recommended to buy fake likes on your posts because Instagram algorithms detect fake engagement. So, it will lead to a negative sequel to your account.

How can I write my captions more engaging to gain more likes?

To write captions, you need to keep in mind these things: “Write the cation that tells the whole story, ask questions, and give value to your audience.


In short, the Likes count matters on Instagram. So, more likes indicate a higher engagement; as a result, it definitely leads to more sales.

There are several ways to increase the number of likes on instagram. You can enhance the likes by posting high-quality photos and videos, user-generated content, celebrating social media holidays, pet content, and many other things that the audience wants to see. So you can increase your likes and engagement.

If you want to promote your instagram account, you share your profile on other social media platforms like Facebook and X or create a QR code to share it online as well as offline. In this way, you can attract more audience from these platforms.

In this article, we covered how to get more likes on Instagram. These steps will be helpful to get likes on your posts. If you have questions, please drop it down in the comment box.