Instagram is an ever-evolving social media platform that updates and tries to fine-tune the user experience. The platform knows how to please its users and fans. Therefore, in its new update, the platform has introduced a plethora of exciting and much-awaited features, including a new “Priority” label feature within its DM section.

However, many users need clarification about this new feature and have started questioning what does Priority mean on Instagram, its purpose, and how it will improve the user experience.

Priority label is a new feature that labels your friends or followers as a priority in your DMs based on how often you contact them. The Instagram algorithm automatically allocates a “Priority” tag to the people you speak with most.

What Does Priority Mean on Instagram DMs?

What Does Priority Feature Mean On Instagram User?

Priority on Instagram is a new feature that identifies which followers are most important by prioritizing their chats in your inbox. It is simply allocated to your Priority Chat and Instagram DMs. You cannot add this label to any user’s name by yourself; Instagram’s algorithm recognizes which of your friends are a priority by analyzing how frequently you contact the user.

This way, the app’s system will immediately detect who your frequently chatted contacts are. As a result, you will see the label mentioned on friends or acquaintances who mean the most to you. Also, check the How to Half Swipe on Instagram.

Like all other innovations, this feature also has some flaws. Many IG users have reported that the feature labels chats as Priority, whom they did not communicate frequently. For example, if users exchange only a few messages with someone, they are on the top of the priority list. So, this feature needs to work precisely.

It is important to know that this feature is still in the testing phase and has yet to be available to all users. So, we can anticipate improvements in this feature in the future, or it may be removed from the platform if it receives negative feedback from the users.

What Does Priority Mean on Instagram DMs?

How to Get The “Priority” Label in Instagram DMs?

To access the new Priority label for an Instagram user:

What Does Priority Mean on Instagram DMs?

  1. Go to Google Play Store or App Store and update the Instagram App to the latest version.
  2. Launch the app on your phone and navigate to the message section by clicking the Instagram Messenger icon from the top right corner.
  3. The user with whom you talk the most will get a “Priority” label under their name.

So, there are no special steps to get this feature for a user.

However, if you cannot find this tag, you and your friends must chat more effectively to get it. Similarly, the Instagram Algorithm does not always recognize this feature, and the tag does not appear for that user. In such situations, you must wait a while before resuming your chat. The label will be there finally.


How to Turn Off the Priority Feature on Instagram?

The Priority label on Instagram has received mixed reactions from users; some appreciated this feature, while others rejected it. Therefore, people who don’t like this feature have already begun searching for ways to turn off this feature, which continues to label random users as the most contacted users.

However, there is no way to turn off this feature in Instagram Settings because it is not optional and is activated automatically following the latest update. The tag will continue to appear under the name of the users deemed important by the app.

Although, you can remove this tag by not communicating with the person for a few days and instead talking with someone else. This way, you can pass this tag from one person to another.

How to Turn Off the Priority Feature on Instagram

Instagram Priority Feature Received Mixed Responses From Users

Instagram’s latest feature “Priority”, received mixed reactions from users worldwide. Some users appreciate this feature of Instagram, while others question its legitimacy as sometimes it prioritizes people with whom you don’t talk frequently.

Users are currently talking about this feature on Twitter, Reddit, and other social media platforms, where we can see mixed reactions.

Below are some of the reactions by IG users about this new feature:

Seemingly, people who use Instagram as a primary communication source like this label because their favorite people are now showing a “Priority” label under their names.

With time, more and more people will get used to this feature, and Instagram will also rectify the issues by improving its algorithm. This will prevent random people from getting this tag in your direct message.

Is Priority Label on Instagram Useful in DMs?

Instagram’s “Priority” label in the message section is useful to some extent but not essential. It will be more useful when Instagram figures out how to rightly assess communications and allocate this tag to the right people.

If it occurs, users can access the chats more conveniently. However, users will get irritated if the feature selects chats incorrectly because random people will be on the top of the direct message’s list.

Instagram has been fine-tuning its algorithm to provide users with an immersive experience on the app, allowing users to find numerous effective ways to stay addicted. Introduction of Reels, Stories, and Chats are the key elements in this essence to engage people.

Instagram Has Also Introduced Many New Layout Changes

Prioritizing the people you communicate the most on Instagram is useful, but many users are annoyed because the feature does not work properly. In late June 2022, many users took to Twitter to report that the scrolling on their main feed had been changed.

According to users, the normally smooth scrolling feature became disjointed and jumpy, making them feel dizzy.

Instagram is currently testing the new layout and feed changes, and changes in the scrolling feature are part of the new layout.

Instagram CEO Adam Mosseri has also hinted about the changes that will make your home feed more immersive. With these changes, your posts will appear in a vertical, 9:16 ratio and cover more parts of the screen to improve the video experience.

Frequently Asked Questions About Priority Means on Instagram DM

What does Priority label mean on Instagram followers?

The “Priority Label” on Instagram followers means which followers are at the top of your priority list or whom you chat more with. This feature allows the Instagram algorithm to add a tag under the name of people you mostly chat with.

What does the Priority label mean on Instagram post likes and notifications?

Currently, the Priority label is not available for Instagram likes and notifications. The feature is only available for Instagram Messenger or Chats.

Can I get the Priority Label manually?

No! There is no direct way to get priority label on your conversations manually. The Instagram algorithm marks chats on the number one spot when you chat with someone more frequently.

Is the Priority label feature for Instagram DMs only?

Yes! Currently, Instagram’s new Priority Label feature is only for messages. You cannot get this tag for post likes or notifications.

Wrapping Up

It is difficult to keep up with the innovations or tools launched on Instagram. Recently, the platform has launched a Priority Label feature. So, people searching what does Priority means on Instagram must know it is a feature that allocates the tag “Priority” under the name of your friend or follower in your chat to whom you talk the most. Currently, the feature is only for your messages, which helps you manage your conversations.